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Talks related to All talks

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Welcome to brightonSEO

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Building Killer Instagram Reels Ads

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The role of Google Analytics in the future martech stack

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Making your products pop - Product feed hacks to improve your shopping campaigns

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Measuring linkbuilding: You’re doing it wrong

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GA4 - what you need to know

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How to win users hearts with excellent Google Ads copy

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The Value of Syndicated Links

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Build your TikTok Toolbox: Creative techniques to level up your TikTok content

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LinkedIn Advertising - Is It Really Worth It?

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GTM event tracking for GA4

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Effectiveness > Efficiency - 5 Principles of Advertising Effectiveness

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Reframing your content and digital PR strategy to help you right on the Search Page

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Facebook Ad's Don't Work

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Why your Ecom data sucks! How to transform your GA Ecom data into actionable insights.

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Paid search: Google's machine learning for Event Ticketing

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Bringing product led PR into the digital world

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Data Studio: using real-time personalised dashboards to empower colleagues and reduce reporting time

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Why and how Paid Social advertisers should diversify from Facebook

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No Follow Links v Follow Links: The Lay of the Land in 2022

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How the Major Advertising Platforms are Dealing with Tracking and Privacy

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How to present SEO results so your clients love you

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Facebook Power 5 - Secret to Acquisition at Scale

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PR Link Building: What Tactics & Tools You Should’ve Learned Yesterday

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The end of unprofitable marketing

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Attribution Models for Marketers

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Milliseconds make Millions - how improving the speed on your mobile site can improve conversion

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PPC CheckMate: Combining good old GAds techniques to ML

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Risk and reward in Digital PR

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Triple Threat: Harness the power of UGC, Influencers and Paid Social

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How Search and PLA create lasting engagement.

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Video in Digital PR: How It Can Elevate Your Campaign & Gain Links

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Testing social ads formats, imagery vs video

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The elephant in the room: How on earth do we track "brand"?

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Selling SaaS via Search Ads

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Wins and Waking Nightmares of Selling Digital PR

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Building an Audience List w/o Paying for 3rd Party Data

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Interactive Content’s Role in Declared Data Acquisition

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A crash course on creative ideation and shareable campaigns

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Google Ads Filters Kick-Ass, Here's How!

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The evolution of paid social and creative best practice for brands

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Avoiding Boycotts & Backlashes: how to talk to your LGBTQ+ audiences.

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How to build a PPC team that Rocks!

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How to use native ads to sell your products on heavily regulated markets. If Google and Facebook don't allow it, native ads is the way.

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The Future is Now: What Next for Paid Automation?

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For the Culture: Making campaigns more culturally sensitive and inclusive

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How to categorise 100,000 search queries in 15 minutes

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