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20 April 2022, 03:30 PM

Video in Digital PR: How It Can Elevate Your Campaign & Gain Links

A talk by Richard Paul
PR Director, Propellernet

Of course the key goal of any digital PR campaign is to boost a site’s visibility, in addition to brand awareness. However, one thing we can all tend to get hung up on is how many links, or pieces of coverage a campaign has actually got – something that can also filter through to clients.

It’s great to celebrate our wins, but stories of campaigns getting hundreds and hundreds of links can feel a bit overwhelming... especially when you're struggling for coverage. This talk will analyse the numbers the industry's campaigns are actually hitting on average, and in turn, provide you with some clear benchmarks for when reporting to clients on what is, and isn't a 'success'.

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