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20 April 2022, 05:00 PM

The Future is Now: What Next for Paid Automation?

A talk by Tom Chandler
Head of Paid Search & Shopping, Mediaworks

Paid marketing has progressed rapidly in a few short years. Tools such as automated bidding and responsive ads have changed the game and allowed marketers to be more efficient, cost-effective and generate more revenue. But where do we go from here? How much within the world of paid marketing will be automated and how receptive of it should we be?

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