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20 April 2022, 02:40 PM

The end of unprofitable marketing

A talk by Nicolas Huber
CEO, noopd ltd

Nicolas will first present why ROAS is a misnomer, showing how ROAS introduces biases that can leave a merchant selling unprofitably. He will then present a data-driven method to reverse the inherent biases of ROAS that de-risks ad spend, guaranteeing the profitability of every sale, at the product level.


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