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20 April 2022, 03:50 PM

The elephant in the room: How on earth do we track "brand"?

A talk by Thierry Ngutegure
Head of Data Insights, Rise at Seven

In the era of "personal brands", "big brands" and "building brands" how do we measure success, what's its impact on SEO and Digital PR, how do we track brand and why should it one of the most important parts of your digital strategy in the next few years


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