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20 April 2022, 02:00 PM

Paid search: Google's machine learning for Event Ticketing

A talk by Clare Blabey
Performance Media Manager, Motorsport Tickets

It is often said that automated bidding and smart bidding doesn’t suit the needs of the events and ticketing industry. Clare shows this doesn’t need to be the case and can be a great way to drive extra profit. Whether you’ve never used this strategy before, or you’ve tried but it’s never quite worked for your event, she’ll share some tips and tricks to get machine learning working for you.

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