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20 April 2022, 12:00 PM

Measuring linkbuilding: You’re doing it wrong

A talk by Tom Capper
Senior Search Scientist, Moz

We all know what a bad link looks like, but do we really know what a good link looks like?

Most people measure and KPI links with very blunt instruments (# of links above a certain DA, for example), but this has very little connection to how Google uses links in their algorithm, even historically, let alone today.

This talk will briefly recap the theory behind linkbuilding and why we do it, then explore what that ought to mean for measuring linkbuilding today.


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